What a crazy few weeks!
Partly it’s the reason I’ve had to combine both weeks into one set of notes. Last week I was mainly busy building prototypes for testing and sharing over the weekend so my focus was away from thinking (in the abstract sense anyway) and more on expressing my ideas as something sensory. This is something that I find increasingly important. “Sketch it!” is what my old tutor back at Industrial design degree level used to tell me and I finally see his point. An idea means nothing if you can’t express it either on paper or physically. I jumped the moment I had planned out what I was doing and after two weeks I found myself with ‘articulated’ ideas I felt confident going into user testing with.
I did a couple of activities. Firstly I set up a communal herb garden in my building where I live here in Copenhagen specifically to test my more communal/sharing ideas. After the initial shock of seeing a strange looking English guy sitting in the foyer staring at herbs in a box on the floor I managed to engage many people some of the designs and got some great feedback. In this space the main consensus from people was that they couldn’t understand who was responsible for the herbs and hence, actually didn’t feel enticed. A lack of information at this point may be to blame and it’s true that after explaining my concept many people could see themselves using the ideas but I sensed a real opportunity (and difficulty!) in making the concept about shared living spaces.
My next session was actually in the apartment of a young couple living just outside of the city centre here. I was warmly received and again got some great feedback and observations. The general concept of the delivery service was agreed upon as being a good idea for many reasons that made sense to their lifestyles. (Considering they live above a local supermarket this was amazing to me.) Many factors like the availability of herbs, being able to choose which ones they wanted, not worrying about how to take of them. They really saw the value of the convenience. Some of the ideas however, which explored what kind of added value can be included, were either misunderstood or not seen the value in. One specific prototype, however, really sparked some discussion. The Travelling Recipe book started off as a way to share and get knowledge from the community of people involved in the service and eventually started to draw a lot of parallels with many social networking dynamics. They really dug into the details and even came up with many of their own. This was great. Having a physical mockup there allowed them to add to it, experience it and imagine themselves using it. What I got out of it was focused, creative feedback. A common theme from this session that arose was the potential in all of the ideas to be part of the same service but differentiated as various product offerings for various people and their lifestyles. I had not thought of this at the time of development and in hindsight makes sense since all of the prototypes I presented were based around the delivery box.
Two conflicted things started to be clear to me. First that there was real value in the service side of the concept. Naturally since it was a convenience driven service. People really saw the value in it. But more and more through seeing my prototypes it became a realisation that there needed to be a ‘value added’ in the form of the physical delivery. I explored this in the experience prototyping essentially but not many felt I was there yet. Which, of course, is fine but something else happened…
During my preparations last week I received an email from the family who I had co-created with in France. The email was an update into the box we planted together with an attached image of the first sprouts. In it they asked if we could Skype so I could see it. Talking to them I felt the excitement in the sudden appearance of life in the box which up until then was shrouded in mystery as to whether something would happen or not. I came to a realisation that showing this with me was both a feeling of sharing in success but also in wanting to know what to do now! Questions about watering, dryness of the soil, sunlight came bubbling up, some of which I could answer but others just needed assurance that everything would be ok. Just wait and see. I realised that within my idea of the herb delivery service what I really was speaking about was about channels of communication. Being able to have someone there they knew they could seek help from was just as valuable as providing the box with the seeds and everything in the first place, if not more valuable.
This feeling was subsequently echoed by Timo Arnall from Berg London when we, at CIID, were lucky enough to have both Timo and Jack Schulze come over to spend a few days with us and give us feedback on our project directions. Both the guys were great and really honed in on the essence of our project concepts. Being great storytellers really brought a critical interrogation of exactly how we were going to communicate and present our work. But, I digress. Timo really felt I had strayed in my prototyping efforts by trying to inject ‘value’ into a concept which already had so much value to offer. Helping people care for their plants is such a huge challenge area in itself that trying to ‘add value’ may distract and confuse. Of course he has a point, but it doesn’t detract from the invaluable learnings from the prototyping in which, upon looking back, also reflected this. A clear direction was always there, I just needed someone to get excited about. And Timo did just that.
Currently I’m focusing heavily on three concepts tackling what I speak about. With insight as my driver and technology as a tool I want to explore three facets of caring and nurturing for herbs (or other plants) from seed to healthy adult plant. I am deliberately grounding the concepts in present technology but ‘bending the rules’ slightly to ask some questions about our current interaction with our plant life in our urban households. Why do we need to treat it like we have gardens? Why do we need to put plants in a pot? Why can’t technology encourage and HELP me not only care for the plant but also form a relationship with growing my own? For a long time the idea of technology in the world of gardening has been resisted and where it has grown has been totally independent of the technology we use in our everyday lives ALREADY. Should it be so separate? Should we just be relegating growing something to the greenhouse or the pot or the balcony? Why isn’t growing something as, if not just in a fractional way, similar to that other great period of caring for something. Children. My concepts explore this and I’ll be developing them for testing next week.
As a final word before I head back into the depths of the workshop: I expect many mobile phones to get very dirty in the future. We’ll see!
Next weeknotes incoming end of November. Till then look out for updates from the ‘shop floor!
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