CPH Flash Ticket

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Who is it for?

For CPH Cloud, the main user is actually the airport and all entities that operate within it. It exists to facilitate the connection between stakeholders; passenger, staff, airline and retailers.

In the case of our example platform service, FlashTicket, the target user group are casual to relatively frequent leisure travellers. FlashTicket can of course be useful in many special cases from depositing money on a boarding pass for unaccompanied minors to business travellers collecting leftover change on their online FlashTicket account.

Why is it valuable?

For individuals, both passengers and staff, the CPH Cloud is the key to providing a flow of information that is delivered throughout the airport to the right people, at the right times. This simple core value provides the foundation for platform services, such as FlashTicket, to create a comfortable travel experience for passengers and an efficient work environment for staff.

For the airport, airlines and retailers CPH Cloud opens up new channels to provide useful, meaningful information services to passengers and staff and empowers them to develop new passenger - service interactions improving 'brand' impressions all the way up to Copenhagen as a flight destination.

For the airport alone the power of collecting this information as passengers use the system will improve understanding of people's use of the airport and apply this knowledge to future experience improvements.

How does it work?

CPH Cloud is essentially a network infrastructure that connecting people & places within the context of CPH airport. A passenger travelling to Milan, for example, can opt in to the FlashTicket service when they book their ticket online at their preferred carrier. They can plan their time through the airport, adding any offers or facilities that CPH may be offering at that moment in time and preparing themselves for the airport experience. At the airport the passenger, checking in, can view and change their journey before receiving their FlashTicket. The ticket itself is used to redeem offers, pay for typical items and identify themselves and their progress to CPH using ticket readers at locations such as coffee shops and convenience stores eventually using it as a regular boarding pass to travel to their destination.